Collaborating for Success in the Agri-Food Sector


John Groenewegen is principal of the JRG Consulting Group, (a division of 1260977 Ontario Inc.) an agri-food sector consulting firm that is dedicated to helping the agri-food sector maximize its value and contribution to the overall economy. John's twelve years of extensive consulting to business, organizations, and government in the agri-food sector on a variety of major sector issues has allowed him to contribute to the success of many clients.

He was with Deloitte & Touche Consulting for 12 years, and as a Partner of the firm led their North American agri-food strategy practice in Guelph. Prior to his consulting career, John held a variety of positions in economic analysis, policy, and commodity outlook in both Agriculture Canada and the United States Department of Agriculture.

John has a doctorate (Ph.D.) in agricultural and applied economics from the University of Minnesota, and his first two degrees are in agricultural economics from the University of Guelph. He is also a Certified Management Consultant (CMC).

Across the agri-food sector John has conducted various consulting projects including;

  • economic impact studies
  • pricing and price impact studies
  • strategic planning and business planning
  • organizational reviews
  • performance measurement and management
  • sector competitiveness reports and industry profiles
  • investment feasibility reports
  • expert witness services at tribunals
  • business viability
  • new product assessments
  • market feasibility projects
  • testing of new programs and concepts
  • customer satisfaction and retention studies
  • policy and trade policy analysis
  • assessment of government regulations and programs
  • measuring net impact and benefits of government regulations
  • transfer pricing (taxation issues)


Updated: 2005-05-08